Three components, one agent layer.

The platform is built around three components — NiouBabaHub, Moricette-AI and Finaëlle — connected by an AI agent layer that orchestrates the flows between your applications, your data and your prospects.

COMPONENT 01

THE APPLICATION FOUNDATION

NiouBabaHub

Content, marketing, AI and data in a single system.

The website orchestrator: content, marketing, AI, e-commerce and visitor data in one platform — multi-site and multilingual.

Content: blog posts, landing pages, forms, related links & internal linking, customer stories & testimonials, job posts & applications
Marketing: CTAs, landing pages, visitor tracking & scoring (identified/anonymous), detailed journeys and hot leads
Built-in e-commerce with PIM & DAM: catalogue, product pages, media, stock, pricing, marketplace sync
Generative AI agents: pages, articles, landing pages and multilingual product sheets tailored to each audience
Visitor agent & chatbots: visitor → contact qualification and conversion, versioned system prompts (edit, history, diff)
DAM agent: image search across the library and on-demand generation
Measurement: multi-site GA4 analytics, internal database, auto sitemap, SEO and GEO audits (ChatGPT, Claude, Perplexity)
CRM sync: Hubspot, Brevo and other connectors
System: multi-site on a single instance, native multilingual (UI + content), granular RBAC, URL redirects, storage & DAM

COMPONENT 02

LEAD GENERATION & QUALIFICATION

Moricette-AI

Identify, engage and qualify your prospects.

The AI agent that finds, engages and qualifies prospects on LinkedIn and other channels — partner to Moris, your website chatbot.

Assisted definition of target personas (role, company size, industry) with AI generation, editable prompt and reference-site scraping
Multi-source sourcing & import, automatic detection of unwanted contacts, existing customers and relationships, deduplication and gender estimation
Per-persona scoring out of 10 (title, company, size, industry), then batch web enrichment (role, news signals) and final re-scoring
Composite score and prioritisation: visual pipeline Imported → Refined → Enriched → Contacted → Qualified
Generation of personalised LinkedIn and multichannel message scenarios — manual or automated sending (Brevo & others)
Conversational qualification using the BBDD method (Need, Budget, Decision-maker, Timeline) — no forms, just conversation
Group management, profile crawler, unified inbox and a dedicated qualification page
Sales handover: context, history, BBDD score and behavioural signals pushed to the CRM

COMPONENT 03

STEERING & PERFORMANCE

Finaëlle

Understand, anticipate and steer.

The AI-native EPM to model, budget, forecast and steer performance. Multi-cube, calculation rules, approval workflow and Microsoft Fabric connection.

Real-time dashboard: revenue, gross margin, EBITDA, EBIT, budget alerts — monthly comparisons vs budget and last year
Multi-cube modelling: Revenue & Margin, Payroll, Overheads, CAPEX, COGS, Cost price, Inventory, FX rates
Multi-dimensional P&L pivot: versions × years × agencies × geographies × cost centres, drill by account and month with auto grouping (margin, EBIT, net income)
Data entry & import: manual entry per cube, Excel/CSV import, Microsoft Fabric connection (Power BI Semantic Model), automatic ECB FX rates
AI rules engine: time-based forecasting, % adjustments, allocations, cross-account calculations, cross-cube links — natural formula syntax and versioned batch execution
Approval workflow: version status tracking by year, subsidiary, cost centre and geography — draft, approved, locked
Dimension management: agencies, cost centres, geographies, products, customers, offers, sales reps, staff, currencies, projects
Alerts & governance: configurable thresholds, active/inactive rules, execution history

— Cross-cutting layer

AI agents that connect everything.

The platform deploys agents both on our clients' products and on its own software. They guide, qualify, analyse — and hand over from one component to the next.

→ 01

On client websites

Visitor agent

Embedded in NiouBabaHub, it guides and qualifies every visitor upfront. Qualified contacts are handed over to Moricette.

→ 02

Inside Moricette

Sales copilot

Moricette is an agent herself: she assists the sales team from sourcing to qualification and orchestrates the pipeline relationship.

→ 03

Inside Finaëlle

Augmented analyst

Finaëlle consolidates multi-source data (manual entry, import, Microsoft Fabric), runs forecast and adjustment rules and produces the P&L pivot with alerts and approval workflow.

Website visitor → NiouBabaHub agent → Moricette-AI (qualified lead) → CRM. In parallel, Finaëlle steers the performance of the company orchestrating all of it.

— NiouBabaHub in pictures

The back office in production.

Real screenshots of the NiouBabaHub admin powering PerfectSight, AÏberto and Toujours Belle Avec Masha — content, AI, analytics, scoring, e-commerce and multi-language in one interface.

Administration dashboardCentral hub: content, messages, AI, measurement and system — designed for business teams.

Article management
Full editorial workflow: statuses, authors, translations, linked forms and related links.

Multi-site analytics
GA4 + internal database: visitors, sessions, sources, top pages — compared site by site.

Visitors & scoring
Tracking of identified and anonymous visitors with behavioural scoring and hot leads.

Measurement & system
SEO/GEO, sitemap, redirects, languages, storage and users — the complete toolbox.

Built-in e-commerce
Catalogue, stock, pricing, media and marketplace sync — example: Toujours Belle Avec Masha.

Native multi-language
Language activation, UI and content translations, auto-generated public switcher.

Versioned AI agent prompt
Edit, history and version diff of the conversational agent's system prompt — built-in AI governance.

— Moricette-AI in pictures

From persona to qualified prospect.

Moricette defines your personas, spots potentially interested profiles online, sources, sorts, enriches and scores them, helps you select a panel of targets and assists you through multichannel outreach and qualification.